IU’s official Instagram account dlwlrma shared New Balance-related photos on October 25, 2026, with the caption ‘신기해 넌 어느새 나의 Newbalance🎾’ and a tag for @newbalance.
The public post is brand-related content connected with IU and New Balance. IU NOW records only the text, date and brand tag shown in the original post and does not infer undisclosed partnership details.
IU NOW labels this as official Instagram / brand content and keeps it separate from the October 22 Estée Lauder advertisement so readers can distinguish the sources.